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Instrumental Name: DEVO Corporate Anthem   [ AKA Corporate Anthem]

Artist: DEVO

Appears On:

Year: 1977

Year Released: 1979 (album version)

Years Performed/Video Projected: [1] 1977-1982, 2006-2008, 2010-2013*

Run Time: 1:14 (album version)

Writing Credits: Mark Mothersbaugh

Sung By:

  • Album version is an instrumental.
  • The alternate song version was presumably sung by Mark.

Alternate Versions: Song version, with lyrics. [2]

Demo Versions: DEVO Corporate Anthem (demo) YouTube.

Song Connections:

  • Chango (The lyrics in the alternate song version of the corporate anthem.)
  • Lolla Theme (video clip)

Trivia / Info:Edit

  • Inspired by the film Rollerball (1975)
  • Performed live before the video/tour film was made
  • *Since the 1979 video was made, the DCA was often played at a set/costume change in concerts via tape or projection
  • Footage from this, and other videos was assembled into the pre-concert film for the Lolla Theme
  • This modern feudal music is related to G.V.C.'s repeated statement that we live in a "corporate feudal state"
  • In The Men Who Make the Music, DEVO work for the monopoly corporation Big Entertainment
  • The company DEVO, Inc. was founded in 1978

Onstage Behavior: The audience watches the corporate anthem video.

Lyrics: 

  • The album version is an instrumental.
  • Mark said the alternate song version has lyrics including "I come down the river to kill many people!" (See "References" below).

Video:Edit

Appears on The Men Who Make the Music, The Complete Truth About De-Evolution
  • The video shows DEVO standing in the wind and saluting (presumably as a corporate flag is raised). It was often projected at DEVO performances.
  • The black sunglasses with the distinctive nose bridge featured in this video would be worn again by Alan (paired with the Yellow Suit) at the end of the Freedom of Choice video.

References:

  1. DEVO Live Guide. Website keyword search for "devo corporate anthem".
  2. RollingStone.com. (2014-2-11). Mark Mothersbaugh Looks Back at 9 Classic Devo Videos (3 of 10). "Devo Corporate Anthem". "When I first wrote it, I sent it to Uganda for [President] Idi Amin to be his new theme song," Mothersbaugh recalls. "It had lyrics like, 'I come down the river to kill many people!' I sent it to him and, of course, I never got any answer back. So we decided that it could be our corporate anthem."


DEVO
Mark Mothersbaugh | Gerry Casale | Bob Mothersbaugh
Bob Lewis | Bob Casale | Jim Mothersbaugh | Alan Myers
David Kendrick | Josh Freese & Jeff Friedl | Josh Hager
Record Labels / Publishers
Booji Boy Records | Warner Brothers | Enigma | Devo, Inc. 
Stiff | Virgin | Rykodisk | Infinite Zero | Restless | Discovery | Rhino 
MVD Audio | The Orchard | Superior Viaduct | Futurismo
Production
Brian Eno | Ken Scott | Robert Margouleff | Roy Thomas Baker | DEVO 
The Teddybears | Greg Kurstin | Santi White | John King | John Hill | Mark Nishita 
Official Studio Albums
Q: Are We Not Men? A: We Are Devo! (1978) | Duty Now For The Future (1979) | Freedom of Choice (1980) | New Traditionalists (1981) | oh, no! it's DEVO (1982) | Shout (1984) | Total DEVO (1988) | SmoothNoodleMaps (1990) | Something for Everybody   (2010)
Other Albums
Be Stiff EP (1977) | E-Z Listening Disc (1987) | Now It Can Be Told: DEVO at the Palace (1989) | Hardcore DEVO Vol. 1 74-77 (1990) | Hardcore DEVO Vol. 2 1974-1977 (1991) | DEVO Live: The Mongoloid Years (1992) | DEV-O Live (1999) | Recombo DNA (2000) | Live In Central Park (2004) | DEVO Live 1980 (2005) | New Traditionalists: Live 1981 Seattle (2012) | Something ELSE for Everybody  (2013) | Miracle Witness Hour  (2014) | Live at Max's Kansas City - November 15, 1977  (2014) | Butch Devo and the Sundance Gig  (2014) | Hardcore DEVO Live!  (2015)
Filmography
The Men Who Make The Music (1981) | Human Highway (1982) | We're All DEVO (1984) | The Complete Truth About De-Evolution (1993) | DEVO Live (2004) | DEVO Live In The Land Of The Rising Sun (2004) | DEVO Live 1980 (2005) | Hardcore DEVO Live!  (2015)
Related Articles
History | Bootlegs | Booji Boy | Devolution | Influence | The Wipeouters | Jihad Jerry & The Evildoers | Devo 2.0 | Akron, Ohio | Music Videos | Versions | Outfits

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